The crisis disrupted the global economy by pausing consumption and therefore production within supply chains. Interim measures adopted by large powerful companies, such as cancelling orders, devastated those within the supply chain who couldn’t access government support or be protected by human rights. Companies acted to ensure their own assets and pay-outs were to shareholders rather than for the wellbeing and safety of those most at risk: small producers, artisans and farmers. The current system is broken and continuously marginalises the most vulnerable members of our society. The pandemic has heightened economic, racial and gender disparities as the rich continue to benefit and grow their wealth even more. The current system has been disrupted and calls for heighted governance to transform supply chains and increase equalities and sustainability in order to ensure and protect future generations.
Resilience within supply chains is needed NOW. Corporate buyers have inferred this as security for supply yet this crisis (or more how it has been handled) has highlighted that resilience should be socially and environmentally focused. Resilience must shape the industry for the security of producers and workers to be resistant against future crisis and the vulnerability they will be exposed to as the effects of climate change become more and more severe.
Solution = Fair Trade. The Fair Trade Movement works to empower social, economic and environmental equality. Sustainable development, justice and equity drive practices and structures at the heart of their work to ensure fair labour, livelihoods and wellbeing for everyone. Buying a Fairtrade and a WTFO certified product ensures producers and businesses have met internationally agreed standards actioning change and guaranteeing your way to #buildbackfairer. At FAIR we share these values and carefully handpick some of the best brands with these credentials.
Who are the World Fair Trade Organisation (WFTO)? WFTO are a global community of social enterprises that fully practice Fair Trade. Their Guarantee System verifies that their members are truly Fair Trade Enterprises. This means they pioneer models of business that put people and planet first.
Fairtrade International works to share the benefits of trade more equally – through standards, certification, producer support, programmes and advocacy. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments and connects farmers and workers with the people who buy their products.