Who are we?

We're revolutionising your hair care routine. Tired of throwing away single-use plastic bottles? Meet your forever bottle. Our easy subscription service means you'll have one less thing to think about. Recyclable refill pouches are posted to you, as little or as often as you need.

What do we sell?

We sell a shampoo and conditioner refill service to help keep your hair and planet healthy! All of our products are: 100% Biodegradable - 85-90% Natural - Cruelty-free - Vegan - Paraben & SLS-free.

Why are we Ethicul?

1. We use pouches: pouches use 70% less energy to produce than rigid packaging. They also weigh much less. 

 2. The problem with recycling:  almost every plastic cosmetic bottle ultimately goes to landfill – and that’s not something you would imagine happens from looking at that neat little recycling logo. Shampoo bottles traditionally are downcycled until it ends up in landfill. We are fighting against this!

3. We ensure our pouches are properly reproduced into new things! Send them back to us for free and we will pass them on to one of our reprocessing partners where they are broken down into hydrocarbon feedstock. This highly efficient process has a very low carbon footprint (much less than traditional recycling) and the outcome is a variety of highly versatile products that can be used to fuel homes, run cars or can be reprocessed back into plastic products.

Where can you find us?

Head to our online store to find our range and start creating your zero waste circular economy. All from your very own bathroom:

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Ethicul Badges

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Reduced Waste

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Healthier Option

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