Who are we? 

We are an independent, family-run UK business who share the real stories behind the brands and people working tirelessly to offer ethical alternatives to mainstream products and services.

What do we sell?

Our website is full of articles to get you inspired, products to make sustainable living easy and competitions you don't want to miss. Our bespoke Marketplace is where you'll find sustainable & ethical products, including organic & vegan options, to make positive changes to your lifestyle with the click of a button. Every time you buy from our Marketplace, we’ll plant a tree in the tropics (through charity partner TreeSisters) as our way of saying thank you for helping to change the path of the future.

Our Hero products and services are the most effective and enjoyable alternatives to mainstream options that we can find. We use them in our home and we use them on our family. They’re also from companies that are working in co-creation with the planet – intentionally operating in harmony with nature and in service to the wellbeing of their customers.

Why are we Ethicul?

Unlike any other company we know, we meet and connect personally with the owners of the companies we work with. We do this because we believe authentically ethical products and services can only be produced and supplied with conscious, heartfelt intent.

Plenty of businesses are cashing in on the trend towards natural and organic products, but if those companies are cutting corners to be the first to market – whether in their packaging, their supply chains, their ingredients or their staff welfare – they won’t be featured here. This isn’t something you can check by visiting a website, so we go behind the scenes to investigate the company’s entire DNA.

Where you can find us?

You can find all things My Green Pod at

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Ethicul Badges

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Carbon Conscious

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Locally Sourced

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Giving Back

My Green Pod Campaigns

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Plant Trees

Reforesting tropical forests will conserve species, slow climate change and extreme weather and create a habitable climate for us all.

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Clean Energy

Switching to a renewable energy tariff is easier than you think – and you could save money while you help to save the planet.

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Toxic-free living protects your family and the planet – and authentically natural products now rival mainstream alternatives.

Social Media

Follow and be part of the My Green Pod revolution.