Who are we?

We are In the loop drinks ltd., an innovative small company of experts that seek to limit our negative global impact and those of our customers through the mindful use of resources and our positive contribution to the circular economy. We are fortunate to be surrounded by English wineries that are as forward thinking as we are, allowing us to create delicious drinks and showcase our shared novel ingredient.

What do we sell?

We are the first company in the UK to sell a range of "All English" vermouths made exclusively from English wine and only English botanicals. Of the three in the range, one is Vegan and two vegetarian. All are gluten free and 16%ABV, so you must be 18 or over to purchase. Our vermouths are fantastic in cocktails including the martini, negroni and sweet manhattan, or switch in place of gin for a V&T, and we now sell a variety of cocktail kits on the website.

Why we are Ethicul?

We take English wine that would otherwise go to waste and repurpose it into a range of tasty vermouths. These vermouths are flavoured with predominantly locally grown and foraged botanicals such as lemon verbena, gorse flowers, borage flowers and bay leaves, and we ensure that these ingredients come from sustainable sources. Whilst picking and foraging we only take what we need. 

We operate out of solar-powered premises and are careful with our water and energy usage, finding alternatives to processes that we deem too energy hungry such as the industry standard procedure for cold stabilisation. We use glass bottles that have been and will continue to be endlessly recycled, and natural wood corks with no plastics in them. Our outer packaging is from recycled sources and is 100% recyclable or biodegradable.

Where can you find us?

We are based 30 minutes north of Brighton in Uckfield, East Sussex near the Ashdown forest. The easiest way to buy our products is directly from the website: If you are local or spend over £30 we will deliver for free!

  • Johnny Stephens Photography-26
  • Me in vines with bottle
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  • Me in greenhouse with bottle
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Ethicul Badges

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Reduced Waste

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Carbon Conscious

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Locally Sourced

Founder Insights

We were lucky enough to visit the vineyard and meet the wonderful Gnina; founder of the exciting In The Loop Drinks.

Keep an eye out for some of our feathered friends joining this session!

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