Who are we?

We are a husband and wife team (Doug and Natasha) joining forces and our different skill sets. Last year, we launched Graysey; a British Premium Denim Brand for Women inspired by 1970s fashion. We offer covetable wardrobe staples inspired by the 1970s style ‘It girl’, reinvented using beautiful fabrics, details, cut and fit. A little bit classy and a little bit sassy, they are a combination of stylish, practical and glam for the busy lives they lead.

What do we sell?

The desire to create the most flattering comfortable jeans & elevate jeans to another level resulted in launching with our hero product Jeaks™. It took two years to develop them from sketch to product range and launch Graysey. They are the ultimate luxe hybrid of jeans and a tracksuit. Combining soft touch denim, with printed or plain panels of soft, breathable technical fabric (that we developed specially) all round the inner leg area, they get rid of hard seams, visually slim and lengthen your legs and make your bum look great! We offer Jeaks™ in three choices of panels currently in our range: Tie Dye, Leopard Print and Two-Tone Navy blue. They come in two styles: ‘Kick Flare’ and ‘Skinny’.  

Why are we Ethicul?

We aim to slow down the fashion cycle by offering coveted wardrobe classics for women who will wear our pieces for years, not just a season, leading the way for a socially conscious business. We care deeply about the environment and are doing our best to minimize our carbon footprint, we use G.O.T.S. washes and our packaging is 100% recycled, is reusable or recyclable.

We endeavour to improve the lives of people we touch and aim to conduct all dealings with integrity and authenticity. We manufacture in Portugal, ensuring a fair wage and safe conditions to work in. We respect the high quality of production which they have a history of and work with a women-owned factory (part of our ethos is ‘Women for Women’). The Graysey brand is all about helping women feel good in their own skin. We aim to help them feel confident and comfortable to go out in the world and ‘Do their thang’, living their lives to their full potential. It’s also about supporting and inspiring those around us, our children, friends and colleagues to do the same, with love, without judgment. Graysey supports the charity ‘Women for Women International’, an inspiring organisation helping improve the lives of women living in countries devastated by war.

Where can you find us?

You can find us on our website at We also offer free shipping and free returns so trying a pair is risk free!

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