Watching the latest hit TV documentary, 'Inside Missguided' has really made us think about the societal norms regarding ethics and sustainability. Retail shopping within the online environment has never been perfect, yet this documentary has truly demonstrated what is wrong within the industry. Such as the extreme deadlines that are placed on factories “𝙝𝙤𝙬 𝙛𝙖𝙨𝙩 𝙘𝙤𝙪𝙡𝙙 𝙄 𝙜𝙚𝙩, 𝙡𝙞𝙠𝙚 𝙖 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙 𝙪𝙣𝙞𝙩𝙨 𝙤𝙛 𝙩𝙝𝙖𝙩?”, “𝙞𝙨 𝙩𝙝𝙚𝙧𝙚 𝙖𝙣𝙮 𝙬𝙖𝙮 𝙬𝙚 𝙘𝙤𝙪𝙡𝙙 𝙜𝙚𝙩 𝙞𝙩 𝙖𝙣𝙮 𝙦𝙪𝙞𝙘𝙠𝙚𝙧?”
The ideals behind the normality of these statements shows the detached nature the head office has with the workers in the factories, this not only has negative implications to our planet, but also to the social wellbeing of the people that are placed under immense pressure for very little financial gain. A great summary of this is noted in The Guardian (2020) article, stating: ‘is there any joy to be found watching women wearing bejewelled headbands haggling suppliers down from £7.50 to £7.40 a unit?’
There are also many independent designers in our very own communities that are negatively impacted with the workings of these powerhouses, as designs are consistently copied and manufactured at a fraction of the price which eliminates the competition. These designers still need to provide for their families. It is time for a change, let’s purchase with a clear conscience and never look back. Here’s to a more sustainable future.