Having all moved to Brighton from Portsmouth in 2016 to attend university; we were staggered to see how many fantastic, ethically minded retailers there were in and around the city. We could certainly see why it is among the greenest of town's in the UK, but we still found ourselves shopping with the retailer powerhouses that often ‘greenwash’ their reputations.
This is where we recognised the problem. We didn’t know where these ethically minded organisations were, nor what they had to offer. To us this was crazy, as these are the businesses fighting for the sustainability of our planet, enhancing our communities and improving our well-beings.
Having sat on the idea since, support from our university relit a spark for taking Ethicul forward as we entered the new decade. All three of us recognised that there was still an ongoing need for our proposed solution. Having officially formed in March 2020, we will give the ethically minded retailers the exposure, visibility and reach they deserve for all the fantastic things they do. We are building a unique community of retailers and individuals like no other. Together, we will continue to drive positive change forward; not only for us, but for future generations to come.