When three of us moved to Brighton in 2016 to attend university; we were staggered to see how many fantastic, ethically minded businesses there were. We could certainly see early on why it is among the greenest of town's in the UK; yet, we still found ourselves shopping with the powerhouses that often greenwash their reputations.
This is where we recognised the problem. We didn’t know where these ethically minded organisations were, nor what they had to offer. This was crazy, as these are the businesses fighting for the sustainability of our planet, enhancing our communities and improving our well-beings.
Having sat on the idea since, support from Brighton university relit a spark for taking ethicul forward as we entered the new decade. We recognised that there was still an ongoing need for this solution, a platform where everyone wins from shopping ethically. However, very early on we realised there was a serious gap in technical knowledge - so we combined forces with Jack. Funnily enough Jack spent a year working with Matt in IT services; and the rest is history!