We make ethical purchasing easy and reward you for doing it

Take your first steps towards a more sustainable future

Spend with a clear conscience

We do the work for you and partner with those going above and beyond when it comes to being ethical.

Earn tokens everytime you spend

Accumulate ethicul tokens every time you purchase from one of the 40+ businesses partnered with us. 

Redeem exclusive rewards

Use your tokens to redeem exclusive rewards from ethical businesses with over 20 to choose from!

Start your ethicul journey today


Earn your tokens here

Shop with a range of independent, ethically minded businesses and take your first steps towards a more sustainable lifestyle.

What the community say

Gabi

"Since moving to Brighton in August it's been wonderful having a community of ethical businesses to support. It's so easy to build your reward points just with your weekly shopping and we've loved trying out so many new ethical brands."

Eloise

"Ethicul has made it easy for me to shop sustainably online and as a bonus, I've picked some amazing eco gifts as my rewards! It feels great knowing my money is going towards supporting people rather than exploiting them!"

As an ethicul member

Stand up against planet and people exploitation.

Support fantastic independent businesses.

Get rewarded for your positive purchases.

Shop by your own ethical preferences.

Live a sustainable lifestyle.

Sign up and we will plant a tree

For every new person that signs up to our wonderful community, we will plant a tree!

So what's the catch? There isn't one! We are paying to plant trees this winter, we just need your help to do so.

"Ethicul bridges the gap between ethical businesses and retailers by facilitating transactions between the two, helping to promote independent retail partners across Brighton & Hove."

The Guardian & My Green Pod

In case there is anything we missed

Matt, Charlie and Ryan! We are three good friends from Portsmouth who lived together during our time at University. Having formed back in March 2020, we are here to bridge the gap between ethically minded businesses and individuals. We're building a community like no other, and are determined to drive positive change for future generations to come!

Having moved to Brighton for University back in 2016, we were shocked at how many fantastic, ethically minded businesses there were. However, we still found ourselves shopping with the powerhouses that often greenwash their reputations. We, like so many others, wanted to change this. We made it our mission to create a platform where everyone wins for making positive purchasing decisions; and here it is!

If you want to get your tokens off the mark quickly head to our Shop and you will find a wide range of fantastic products. As you browse, you will notice that within each product description, it also tells you how many tokens you can earn! If that isn't enough, you can also generate tokens with a range of shops, restaurants and well-being centres that we have partnered up with too. You will never earn less than 5% back in value relative to your spend; so yep, we give you much more back than the big supermarket loyalty schemes.

The sky is the limit! We are an ambitious bunch, so we think we can make a huge difference in fighting for the sustainability of the planet, enhancing communities, and improving social wellbeing. It is crucial that each and every one us plays a part in making the world a fairer and more sustainable place.

Together, let's pave the way towards a fairer and more sustainable future