Rewarding Ethical Shopping In Brighton & Beyond #LetsGetEthicul

Sign Up, Shop, Get Rewarded.💚

Sign Up, Shop, Get Rewarded.

  1. Sign up and shop with any of our partnered businesses either online or in-store.
  2. Send any receipts to [email protected] to accumulate Ethicul Tokens.
  3. Once you reach either 250 or 500 Tokens, claim an Ethicul Reward of your choice.

Our Favourite Discounts

Get your Ethicul Tokens off the mark with these fantastic discounts!

Brighton Lace

Brighton-based ethical & zero-waste lingerie label! Dedicated to making feel-good underwear that doesn't cost the earth.

Choc Chick

Producers of completely raw, organic and natural products made from sustainable and ethically sourced cacao. Yum.


Producers of a delicious range of pro-biotic and pre-biotic snacks which are all handmade, organic and bursting with life!

My Green Pod

The sustainable & ethical news, products & lifestyle hub.


New & Exciting Partnerships

We are collaborating with new businesses on a weekly basis so be sure to keep an eye on 'Shop Ethicul' for all our latest partnerships!

There are now even more retailers to spend with to help you earn your Ethicul Tokens.💚

Remember to send us any receipts!


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Nostos Hove

Not your average Greek restaurant! Committed to providing our customers with the best culinary experience of authentic Greek food.

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Small Steps

A subscription box allowing you to try sustainable versions of the products you use. Making sustainable change easy, practical, and personal.

The Ethicul Values

We know that defining what it means to be ethical is up for interpretation, so it is important that we have our own set of values that outlines what we believe in. These are the three Ethicul pillars that prop up everything we stand for, and what our fantastic retailers continue to showcase.

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Social Wellbeing

We champion businesses who seek to establish positive connections, promote social stability, and encompass a sense of belonging within their operations. 

Supporting mental and physical health, employee empowerment, social enterprises, corporate social responsibility.

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Sustainable Planet

There is a severe environmental crisis upon us. We believe in the businesses protecting our environment and paving the way for future generations.

Sustainable supply chain, recyclable and biodegradable materials, renewable energy, carbon conscious, regenerative practices.

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Better Communities

We support businesses who are breaking boundaries and overcoming challenges to strive for both equality and opportunity within our communities. 

Sourcing local, giving back, community outreach and involvement, transparency, CIC's, paying the living wage.

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My Green Pod & The Guardian

"Ethicul bridges the gap between ethical businesses and retailers by facilitating transactions between the two, helping to promote independent retail partners across Brighton & Hove."

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The Argus

"Ethicul is a platform that encourages people to purchase ethically by rewarding consumers for doing so. They are giving ethically-minded retailers the exposure, visibility and reach they deserve for all the fantastic things they do."

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Brighton Business School

"Three University of Brighton graduates have launched an online service that rewards people who buy from ethical shops."

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Brighton Startup

"Ethicul: Founding a company as final year undergraduates."

Ethicul Jungle
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The Ethicul Jungle

One of our values is based on building a sustainable planet. Within this, we are striving to encompass regenerative practices and help pave the way for our future generations.🌍

Alongside growing our unique community - we are growing our very own jungle.💚

We would really appreciate your support and donations to this fantastic cause. #EthiculJungle